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Jacobs collaborated with designer Stephen Sprouse in 2001 to create a limited-edition line of bags featuring "Louis Vuitton" written in graffiti over the monogram pattern. That you can also throw into a bag and escape town with, because Vogue: "What I have in mind are things that are deluxe but In 1997 Marc Jacobs was appointed the house's first creative This allowed it to be used for purses, bags and wallets. Thanks to advances in technology and a new coating process, a supple version of the monogram canvas was created in 1959. The Keepall bag was debuted in 1930 followed by the Noé bag, which was originally designed to carry Champagne, in 1932, and, in 1966, the cylindrical Pappillon bag. The Steamer bag, a smaller piece designed to be kept inside the luggage trunks, was introduced in 1901. The Louis Vuitton building, the largest travel-goods store in world, was opened on the Champs-Élysées in 1914 and counted Coco Chanel as a patron.īag shapes that remain popular fashion staples today were introduced throughout the 1900s. In 1896, in response to widespread copying of the brand's patterns (a problem that continues to plague the house today), Georges created the famous LV monogram canvas - featuring diamonds, circles and flowers - to distinguish the brand's products. He left control of the company to his son, Georges Vuitton. Vuitton continued to work until his death at the age of 72 on February 27, 1892. In 1889 Vuitton won a gold medal and the grand prize at the Exposition Universelle, which once again helped to bolster the popularity of his work. The design appealed to the new Parisian elite and helped secure the brand's position as a luxury offering. Vuitton introduced a trunk in a beige and red striped canvas in 1872. Once the war ended he set up a new workshop in an aristocratic area of central Paris. In 1867 Vuitton was awarded a bronze medal at the Exposition Universelle, an international exposition organised by Napoleon and held in Paris, which further increased the popularity of his work.ĭuring the Franco-Prussian War, from 1870-71, Vuitton's workshop was looted and destroyed. Demand for the innovative and convenient trunk, which addressed the requirements of increasingly popular travel by train, was such that he had to expand into a larger workshop outside of Paris. He also began creating his trunks in canvas instead of leather, which gave them the advantage of being hard-wearing and waterproof.įour years later, Vuitton introduced stackable rectangular shaped trunks to a market in which they had previously been rounded. The sign outside read: "Securely packs the most fragile objects. Shortly afterwards he left the shop he had apprenticed for and opened his own box-making and packing workshop in Paris. In 1854 Vuitton married 17-year-old Clemence-Emilie Parriaux. The position opened the doors to a new class of elite and royal clientele. The Empress charged Vuitton with beautifully packaging her clothes for transportation between the Tuileres Palace, the Château de Saint-Cloud and various seaside resorts. Vuitton's fortunes rose again in 1853 when he was appointed the personal box-maker and packer of the Empress of France, Eugenie de Montijo - the wife of Napoleon Bonaparte. Within a few years he had gained a reputation as one of the best in his field in the city. Upon arrival in Paris in 1837, Vuitton became an apprentice at a successful box-making and packing workshop - a craft that was highly respected at the time. The 292 mile journey took him two years on foot with stops to carry out odd jobs to support himself along the way. His father, Xavier Vuitton, was a farmer and his mother, Coronne Gaillard - who died when he was 10 - a miller.Īt the age of 13, tired of provincial life and of his strict stepmother, Vuitton left home for Paris. Vuitton was born on Augin Anchay, a small working-class settlement in the east of France. Now, with Marc Jacobs at the helm as creative director since 1997, the house has expanded its offering to include bags, clothing, shoes, accessories and jewellery, making it one of the most valuable luxury brands in the world. From humble beginnings in the French countryside, Vuitton's skill, innovation and determination quickly saw his signature trunks coveted by the world's elite. Louis Vuitton was a French box-maker and packer who founded the luxury brand of the same name over 150 years ago.